Dr. John Oliffe is a Professor and Tier 1 Canada Research Chair in Men’s Health Promotion at the School of Nursing at the University of British Columbia. As founder and lead investigator of UBC’s Men’s Health Research program, his work focuses on masculinities as it influences men’s mental health behaviours and illness management, and its impact on partners, families and overall life quality. Findings drawn from his research offer guidance to clinicians, researchers and policy-makers.