Jobs

SALES & MARKETING DIRECTOR

Lancaster House is Canada’s leading provider of conferences, information and analysis on labour, employment and human rights law. We aim to address current issues and, through the exchange of diverse views, to work towards the accommodation of competing interests.

We are looking for an engaged and dynamic executive to head our sales and marketing initiatives. The salary range for this full-time position is $90,000-$135,000 together with a bonus and commission plan. The starting salary will be based on experience and qualifications. A generous benefits package is provided.

Duties and responsibilities:

  • Develop and implement strategic marketing plans for conferences, webinars and workshops for Lancaster House and its associated Centre for Labour Relations Training & Development and ensure that the company maximizes its sales revenue
  • Leverage digital marketing expertise using Salesforce.com tools and website analytics to expand marketing reach
  • Manage the website to ensure its effectiveness in communicating and promoting company events and publications
  • Key accounts sales role to maintain existing client relationships and revenue and identify new clients in target sectors (law firms, unions, governments and other public sector)
  • Manage and mentor a department (of 5) comprising customer service, IT and sales staff
  • Work with the Conference Director in identifying new event opportunities
  • Assist the Vice-President with annual budgeting and tracking
  • Member of the senior management group
  • Attend Lancaster House and other conferences as needed (in Canada)

Qualifications/Skills:

  • Post-secondary degree (mandatory)
  • Proven marketing experience
  • Proven sales record in a B2B environment
  • Management experience, preferably in a related setting
  • Strong interpersonal skills

Work location

1881 Yonge Street, Toronto (with option for some remote work)

To apply

Please email your cover letter and resume to Jacqui Strachan at jstrachan@jeffreysacklaw.com by September 12, 2024. Only those selected to continue in the application process will be contacted.